The Performance Zone

The Comfort Zone

• Where things are familiar and “the way we’ve always done it.”
• Little interest in new processes, learning or technology.
• Risk: falling behind as technology advances and competitors work harder and smarter.

The Performance Zone

• The ideal zone to operate in.
• Involves breaking old habits, setting and achieving new goals, and embracing helpful change.
• Leads to higher productivity and efficiency, more profit, and more time to work on the business, not just in it (e.g. business planning, strategy).

The Danger Zone

• Occurs when there’s a complete overhaul or too much change at once.
• Creates stress, risk and burnout for both the business owner and the team.

How to Avoid the Danger Zone

• Set realistic, achievable goals rather than trying to change everything overnight.
• Break each goal into smaller tasks (e.g. when introducing new software, define what is needed and plan clear steps to implement it).
• Avoid “going in blind,” which often pushes people back into their comfort zone.

Benefits of Staying in the Performance Zone

• Better outcomes for the business and team.
• A sense of achievement and momentum (“a buzz”) from ticking off goals.
• Reduced stress as time-consuming tasks become easier and faster.

Ultimate Objective

Operating in the Performance Zone supports long-term financial freedom and lifestyle choice for the business owner